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They airlifted 10,000 tacos to Alaska. Of course they're getting some commercials out of it
Last month Doritos Locos Tacos slingers Taco Bell decided to airlift some 10,000 tacos to the small town of Bethel, Ala., population 6,200. And naturally, they didn't do it for nothing.
Sure, the chain soothed the town's anger after being hoaxed into thinking Taco Bell was coming to town, but who says charity has to be a one-way street? Eater brought these series of commercials to our attention, and the first (and best) is an epic narrative arc complete with Explosions in the Sky-esque instrumental sad music making the distance to Taco Bell seem so incredibly painful, and the airlift so incredibly heroic.
Watch below for quotes like "This is like heaven on Earth," and "This is my all-time favorite," and "Yes, today was a very good day in Bethel." Who knew Doritos Locos Tacos could be so dramatic? Head on over to Eater for the rest.
Jessica Chou is an associate editor at The Daily Meal. Follow her on Twitter @jesschou.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
20 Facts You Probably Didn't Know About Taco Bell
Serving more than 6 billion customers a year at its 6,407 locations, Taco Bell is a leader in the fast food industry. Since its birth in 1962, the Bell has always differentiated itself from other chains. Whether it&rsquos simply by serving tacos rather than cheeseburgers or launching an out-of-this-world publicity stunt (literally), it has always found a way to stand out.
Check out these 20 Taco Bell facts that you probably didn&rsquot know.
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